Are you one of me?....
Always wanted to learn something deep about SEO (Search Engine Optimization)
But end up just with the basic definition and confused SEO terms like SEO operators, SEO Algorithms like Panda, Core, Rank Brain and so on.
Then don't worry you have clicked exactly right topic which will answer all your questions and will help you make a proper SEO map in your mind that will lead you to improve website ranking on the GOOGLE
Excited to read more?
Here, we go
What is SEO (Search Engine Optimization)?
In simple words, I will frame SEO as a method of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Why is SEO Important?
‘Search is the biggest source of traffic and SEO is vital for that’
As you can see, nearly 60% to 70% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube, Duckduckgo), 76.6% approx. of all traffic originates from a search engine.
Types of SEO:
- Black Hat
- White hat
- Grey hat
White Hat SEO: White hat SEO also called Ethical SEO. It refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
Black Hat SEO: Black hat SEO processes of using unethical, unapproved, or even illegal tactics to grow a site's traffic and rankings through search engine optimization against the law. Black hat SEO practices can seriously hurt a site's traffic and credibility, and even get you banned from search engines.
Grey Hat SEO: Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become blackhat.
Got the Basic Idea about What SEO is and What are its Types?
Let’s Dive into more deep details. While reading about SEO one generally comes across the two popular terms or optimization techniques related to SEO
ON-PAGE OPTIMIZATION and OFF-PAGE OPTIMIZATION
What is On-Page Optimization?
When we talk about Keyword optimization, Content optimization, Meta description, URL’s, Title tags, Speed Optimization, SSL/HTTPS, AMP, Schemas, and so on. Then, we are directly talking about On-Page SEO. So basically, On-page refers to both the content and HTML source code of a page that can be optimized.
On-page SEO factors:
- Keywords: Keyword optimization is still a cornerstone of SEO today. The focus has shifted more towards long-tail keywords, which fits accurately in the search patterns of today’s internet world. Think of your audience and the keywords they’re searching for, and try to create and optimize your website content around those keywords according to keyword Proximity, Keyword density and keyword prominence.
- Meta Tags and Body Tags: Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
- Alt-Text: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine rankings.
- Canonical Issue: A canonical issue arises when 301 redirects are not properly in place. This means that your website can be accessed by search engines from several different URLs. This means that the search engines can then potentially index your site under different URLs, meaning that it will look like a site of duplicated content.
- Presence of SiteMap and Robots.txt file: A sitemap is an XML file that contains a list of all webpages on your site. It may also contain additional information about each URL in the form of metadata. And just likerobots.txt, a sitemap is a must-have. It helps search engine bots explore, crawl and index all the webpages on a site through the sitemap.
- Website Architecture and Navigation: One should be properly able to find out the required web page in one or two clicks.
- SSL/HTTPS: In 2015, Google stated that their HTTPS ranking boost may serve as a tie-breaker if the quality signals for two different search results are equal in everything else. Meaning, if your website is equal to your competitor’s website in terms of speed, title tags, content freshness, etc. but your competitor’s website is HTTPS and yours isn’t, Google will most likely rank theirs ahead of yours i.e Google will improve their ranking.
- Internal Linking: Placing links to your other website pages, is a great way of improving your website architecture, internal links can prove as one of the most useful weapons in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst it is also one of the factors that help you in telling how to improve google ranking.
Some SEO tools that help you in analyzing your website performance
- GT METRIX- GTmetrix was developed by GT.net as a tool for our managed hosting customers to easily determine the performance of their sites.
- SEO Site Checkup - To Check if our website is optimized or not
- Broken Link Checker: To check if there is any broken link
- Siteliner: To check if there is any kind of duplicate content on the website
What is OFF-Page Optimization?
The measures that can be taken outside of the actual website in order to improve its position in Search Engine Rankings is known as Off-page optimization. These are measures that help create as many high-quality backlinks (incoming links) as possible.
Know more about OFF Page Techniques in our next upcoming Blog.
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